Perhaps this offers a strong insight in to the future of the air care
sector where devices offer a stronger functional benefit to consumers.
There are many instances particularly in our working lives where the
need to concentrate and maintain focus is vital for us to be effective.
The concept of fragrancing our immediate, personal space rather than
complete room environments to maintain concentration and fight off fatigue
could be a major opportunity. Obviously the scenario, performance and
design for this device needs to carefully considered, and in an age
where wearable technology has become completely accessible and accepted,
it may be possible to extend this to the category of air care. It was
this in mind that Design Stream created the PAU (personal air care unit)
concept to demonstrate the future for fragrance delivery. Chaz Nandra,
Director at Design Stream said ‘The more we consider the function
as well the positioning for air care devices, the more likely we can
create designs which truly engage with the people for whom they were
intended’.
At Design Stream believe it is all too easy to be trapped into patterns
of thinking. Hence we make a continuous effort to emphasise the cultural
context and relate the work we do to the world we live in.
Self initiated projects like these allow us to keep our approach to
consultancy work relevant to present and future markets, and demonstrate
our responsilbilty to keep challenging the boundaries of product innovation.
The format Design Stream uses for creating new ideas has successfully
been implemented as a process on a number of client briefs
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