Design Stream - product and packaging innovation consultants

Standby for a Revolution
In recent years certain brands have come to define a product type: think of mini digital music players or a certain bagless vacuum cleaner and you get the idea.
By leaving TV sets and other gadgets on standby, the equivalent of around two power stations worth of electricity each year is wasted in the UK alone. Standby is silently sapping our electricity, our wallets and life out of the environment.

Technological advances to reduce the power consumption of products in standby have helped address the problem, however the large number of older electronics still in use means we need to look at ways of stimulating a change in our behaviour to encourage switching off of appliances. In doing this we can immediately effect change, actually save money and also the environment by reducing carbon dioxide emissions.

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Cosmetics & Beauty Sector Hots Up
Product differentiation in the cosmetics and beauty sector has never been more important than now. Whilst the sector continues to see significant growth, with projected growth estimated at 16% between 2006 to 201, in an already crowded marketplace brands are having to work harder to offer more consumer benefits to engage a discerning audience.

Design Stream has been developing a new proposition of functional packaging which could potentially offer consumers more benefit and experience in this sector. Partnering with technology company, Steam to Go, Design Stream has been investigating applications where warm or hot beauty product delivery could add value, particularly if they produce better results than the current alternatives.