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Packing It In: Experience Structural Packaging
Does your packaging work for you? It looks good; it's recognised by consumers, yes, but does it really work for you?
Products, from insect repellents to headache tablets, are styled and branded in order that they differentiate themselves in a market place crowded with similar offerings. Companies invest millions in 2D and 3D branding. But what if the very packaging these products come in could improve performance and actually add value? What if it could influence repurchase decisions and make people 'need' to buy your product?
