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Coffee's New Star
In November 2005 investors in the commercial coffee business, following
several industry based referrals, approached Design Stream with a brief
to create a new espresso machine. We recognised that a large proportion
of current sales are for the bar and restaurant market, hence the new
product should target the lucrative hospitality sector and capitalise
on trends in designed retail environments. Not only would this become
the route which made it possible to create a design that reflected the
best of ‘cool Britannia’ but it would allow the product
to be more easily differentiated from a raft of conventional Italian
competitors.
